張育欣

CHANG, YU-SHIN

I’m Yu-Shin Chang. I’ve been working as an E-commerce Specialist in WaveThink Technology Inc. since 2018. Managing Amazon US operations. I led successful product listings and sales growth at Gish International
, achieving notable results in US and Mexico markets. I also handled Amazon Europe’s supplier business, overseeing orders, inventory, and product management. Holding a master’s from Rennes School of Business, I’m committed to innovative solutions. Excited about potential collaboration!

Achievements

  1. Engaged in discussions with various Key Opinion Leaders (KOLs) for potential collaborations, contributing to the company’s ability to generate up to nearly twenty transactions per month (Reference: Google Analytics).
  2. Managed to escalate Amazon’s sales performance in the Western US region from a daily $100 to a peak of $800.
  3. I possess experience in operating Amazon accounts, primarily focusing on products in the Flash and memory categories. I have managed accounts across various regions including North America, Canada, Mexico, and Europe. My responsibilities have encompassed tasks such as advertising campaigns, as well as optimizing product pages to achieve revenue targets.

E-commerce ralated experience

Business Development Consultant Aptos Technology

2021 Aug-2023 Feb

Digital Marketing Specialist
Gish International

2020 Mar-2021 May

I started with WaveThink Technology Ltd. in 2018, where I initiated the creation of an Amazon US Seller account from scratch for the company. I managed to list the company’s products on the platform and began sales. I was also responsible for providing weekly sales reports.
In 2020, I joined Gish International Corporation. In addition to bringing my prior Amazon experience, I worked closely with my supervisor to blend product characteristics, resulting in elevating the US site’s daily revenue from $100 to $5000. Building on this success, we applied the same strategies to new sites introduced by management, such as Canada, Mexico, and Saudi Arabia. I was entrusted with managing the Mexico site, and I gradually increased its daily revenue from $100 to a peak of $800.

Furthermore, Gish held an Amazon Europe Vendor account. As one of the suppliers for Flash memory products on Amazon’s European sites, I managed this segment of the business. I collaborated with Amazon Europe personnel in bi-weekly meetings to discuss wholesale orders, inventory management, pricing, and optimization of product pages.

After leaving Gish, I was invited by my supervisor to join Aptos Technology as a Business Development Consultant. I assisted in optimizing the Amazon account for Blink’s US site, developing strategies to enhance product page exposure, adjusting prices according to market dynamics, and planning advertising budgets. Once new team members joined, I, in my consultant role, guided them through understanding Amazon’s structure, taught them all about listing processes and platform operations SOP. After they became familiar with Amazon’s operations, I continued to support them by resolving any operational queries and offering solutions.

Digital Marketing Experience

Digital Marketing Specialist
Wavenet Technology

2019 Nov-2020 Feb

During my time at Wavenet Technology, working as a Digital Marketing Specialist, my main responsibilities included creating customized marketing plans for different clients (brands), typically spanning over six months or more.

  • I held meetings and interviews with clients to understand their business needs, goals, and budget constraints.
  • Based on client requirements and market analysis, I developed specific marketing strategies and plans to achieve their objectives.
  • Conducted market research, analyzed target audiences, competitors, and market trends to determine the best marketing approaches and channels.
  • Developed and executed online and offline marketing campaigns, such as social media marketing, content creation, and advertising, to enhance brand awareness and sales.
  • Monitored and analyzed the effectiveness of marketing campaigns, regularly providing clients with reports and analysis to evaluate the success of strategies and offer improvement suggestions.
  • Collaborated with internal teams including designers, developers, and content editors to ensure the smooth execution of planned marketing activities.
  • Maintained close communication with clients, addressing queries, fulfilling requests, and ensuring their satisfaction with marketing strategies and progress

International Marketing Specialist
WaveThink Technology Inc.

2018 Apr- 2019 Aug

During my time at WaveThink Technology the company’s product was WiFi routers for people traveling, studying abroad, or living abroad. I was responsible for overseas markets, which involved creating marketing plans for all overseas initiatives and negotiating product collaboration agreements with English-speaking Key Opinion Leaders (KOLs).

  • Developed overseas market marketing strategies: Based on the company’s goals and product features, I formulated suitable marketing strategies for overseas markets, including brand promotion, positioning, and pricing strategies.
  • Researched and analyzed target markets: Understood the demands, preferences, and competitive landscape of target markets, conducted market research and analysis to determine the best marketing direction and target audience.
  • Negotiated KOL collaborations: Collaborated with English-speaking Key Opinion Leaders (KOLs) to negotiate product collaboration agreements, boosting brand visibility and product exposure. This included discussing collaboration terms, content creation, and social media promotion.
  • Data analysis and performance evaluation: Monitored and analyzed the effectiveness of marketing campaigns, evaluated sales data and key performance indicators for different markets using data analysis tools, and provided corresponding reports and

Educational Background

ESC Rennes School of Business, Rennes France

Master Degree: International Luxury & Brand Management

Jan. 2017- Oct. 2018

Riga International School of Economics and Business Administration, Riga Latvia

Exchange program: Intensive course

Jan. 2018- Feb. 2018

Shih Chien University, Taipei Taiwan

Bachelor Degree: Department of Applied Foreign Languages

Sep. 2013- Mar. 2018

Language Proficiency


English: TOEIC 850 / 990 
Japanese: N5 Beginner 
French: Beginner

Skills


  • Google Analytics
  • E-Commerce Campagin (Google, Facebook, Instagram and Twitter)
  • Amazon Seller、Amazon Vendor Operation
  • Microsoft Office :
    Word, Powerpoint, Excel